Privacy Policy for FeedForge

Last Updated: 2026-03-05

1. Introduction

FeedForge ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Shopify app that generates product feeds for various marketplaces.

For merchant account/support data, FeedForge generally acts as a data controller. For store data processed through Shopify APIs based on merchant app usage, FeedForge generally acts as a processor/service provider.

2. Information We Collect

2.1 Information You Provide

• Shop Information: Your Shopify store URL, shop name, and contact information.

• Product Data: Product information including titles, descriptions, prices, images, and inventory levels.

• Feed Configuration: Your feed settings, marketplace preferences, and export formats.

2.2 Information We Automatically Collect

• Session Data: Authentication tokens and session information.

• Operational Data: Diagnostic and operational logs required for reliability and troubleshooting.

2.3 Information from Shopify

• Store Data: Products and other store information accessed through Shopify APIs.

• Webhook Data: App installation, uninstallation, and scope update events.

2.4 Information About Merchant Customers

We do not intentionally collect personal information directly from merchant customers through independent storefront tracking. We process data provided through Shopify APIs and merchant app configuration.

3. How We Use Your Information

We use the collected information for the following purposes:

3.1 Core App Functionality

• Generate product feeds in various formats (XML, XLSX, CSV).

• Store generated product feeds in secure cloud blob storage for reliable access and distribution.

• Schedule and automate feed generation.

3.2 App Improvement

• Analyze usage patterns to improve app functionality.

• Develop new features and enhancements.

• Fix bugs and technical issues.

• Optimize app performance.

3.3 Communication

• Send important app updates.

• Provide customer support and respond to inquiries.

3.4 Legal Compliance

• Comply with applicable laws and regulations.

• Protect our rights and prevent fraud.

4. Information Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties.

4.2 Service Providers

We may share data with trusted service providers required to operate and secure the app (such as cloud hosting/storage, monitoring, and support communication providers), under contractual confidentiality and data protection obligations.

4.3 Legal Requirements

We may disclose your information if required by law or to:

• Comply with legal processes.

• Protect our rights and safety.

• Prevent fraud or security threats.

• Respond to government requests.

5. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data is protected in transit and at rest using industry-standard controls.

• Access Controls: Limited access to personal information on a need-to-know basis.

• Secure Infrastructure: We use industry-standard hosting and security practices.

6. Data Retention

6.1 Retention Periods

• Active Users: We retain your data while your app is installed and active.

• Inactive Users: We retain data for up to 30 days after app uninstallation for reinstallation and account recovery purposes.

• Backup Data: We may retain backup copies for up to 90 days for disaster recovery.

6.2 Data Deletion

When you uninstall our app:

• We immediately stop collecting new data.

• We delete your personal information within 30 days.

• We retain only anonymized usage data for analytics.

7. Your Rights and Choices

7.1 Access and Control

You have the right to:

• Access your personal information.

• Correct inaccurate information.

• Request deletion of your data.

• Export your data in a portable format.

7.2 Communication Preferences

You can:

• Opt out of marketing communications.

• Update your contact preferences.

• Unsubscribe from email notifications.

7.3 App Permissions

You can:

• Modify app permissions through your Shopify admin.

• Revoke access to specific data types.

• Uninstall the app at any time.

8. International Data Transfers

FeedForge is established in Greece (European Union). Data is primarily stored and processed in the European Economic Area (EEA) on trusted cloud infrastructure.

If data must be transferred or accessed outside the EEA, we apply appropriate safeguards in accordance with applicable data protection laws (for example, Standard Contractual Clauses where required).

9. Children's Privacy

Our app is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children under 18.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy in our app

• Sending an email notification

• Displaying a notice in the app

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: support@feedforge.eu

12. GDPR Compliance (EU Users)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Erasure: Request deletion of your personal data.

• Right to Portability: Receive your data in a structured, machine-readable format.

• Right to Object: Object to processing of your personal data.

• Right to Restriction: Request restriction of processing.

• Right to Withdraw Consent: Withdraw consent at any time.

To exercise these rights, please contact us at support@feedforge.eu.